It is really hard to even estimate the value articles have on every aspect of a success online business. Outstanding articles can be directly linked to generating high-quality traffic. Outstanding articles can mean high-quality, relevant content for websites, newsletters, e-Courses, eBooks and much more.

Excellent articles can generate instant traffic when submitted to the better article submission sites and directories. Over the long term this strategy can also achieve higher page rankings for your website in the search engine results. In this article I will reveal four of the components of outstanding articles. Be sure your article marketing focuses on using all four of the components.

1. Use keywords and keyword phrases in your articles. Conduct research to determine the right keywords and keyword phrases. Be sure to focus on the searches being conducted by your targeted clients. Be sure the keywords you select match up well with your website, products and services. Using this strategy over the long-term will result in generating exactly the traffic you seek. Be sure to take advantage of the many online tools that are available to aid in this process.

2. Proper keyword density is critical. Selecting keywords and keyword phrases is just the first part of the process. It is important that once you’ve selected your keywords and keyword phrases, you must also take full advantage of them. Every article must include the proper keyword density for the search engines to recognize them. Using the proper keyword density will support the goal of achieving a higher search engine page rank for your website.

3. High-quality, relevant content is crucial to article marketing success. It is important that readers find your articles informative and yet interesting to read. Your articles must provide information and details focused on meeting the most compelling needs and wants, problems and questions of your targeted clients. This tactic will not only bring clients back seeking even more of your relevant writing, but it will also work to establish you as a trusted authority. Don’t over-use key words, but do include details and facts that pertain to the topic. Relevant, well-written articles will position you and your products as the first resource clients think about whenever they seek information on your chosen topic.

4. Provide a link to your website in every article. An important, yet often overlooked component of good articles is your link. Every article that you write should include that all-important link to your product or website. Most article directories and submission sites allow a resource box for you to include that information. Be sure to include a little information about your website and then the link. Readers who are satisfied with your article will frequently immediately click on the link in search of more information.

While writing a large number of articles can be instrumental in growing the number of visitors to your website, it is important to never lose sight of the other ingredients for success. Since achieving the greatest possible impact from every article is the goal, these other components cannot be ignored. A high quality, relevant, well written article will attract the interest of your targeted prospects. As a result they will click through and visit your website. If the articles on your website are also of high quality, these visitors will return time and again. Finally, they will also refer others with a like interest. Never compromise the quality of articles you create for your article marketing campaigns. The results can be seen quickly in traffic to your website or product. Yet, those same high-quality articles have a very lasting affect on traffic as your website moves higher in the search engine results.

To your article marketing success!

It is really hard to even estimate the value articles have
on every aspect of a success online business. Outstanding
articles can be directly linked to generating high-quality
traffic. Outstanding articles can mean high-quality,
relevant content for websites, newsletters, e-Courses,
eBooks and much more. Excellent articles can generate
instant traffic when submitted to the better article
submission sites and directories.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

Article marketing is considered to be an ideal way through which you can generate more traffic to your website. So you want to start off by writing relevant and effective articles. Article marketing can play a major role when it comes to promoting your website. However, prior to taking up your challenge to get more traffic, you need to have a sound knowledge about everything related to article marketing. To be more specific, you need to have a fair knowledge on everything from writing to submitting your articles to the popular article directories.

The article directories have their personal set of instructions that you need to keep in mind while writing an article. Make sure you follow their rules when writing articles to get traffic to your site. This helps to effectively promote your articles and it helps to get your articles approved. Getting your article listed in the major article directories is one of the most effective methods that will help you get a good page rank for your website.

Please take into consideration the following strategies of writing a well-informed and relevant article:

1) The most important thing to do before you submit your article to a directory is to READ THEIR EDITORIAL GUIDELINES. You can have an article written on the most popular subject, but if you fail to follow their guidelines, your article will not be accepted.

2) Make sure you submit your articles to as many directories as possible. The more directories you submit to the more back links you will have pointing to your site. And as result, your page rank and traffic should increase over time.

3) Make sure that you submit your site to a relevant category in the directories. Don’t forget, you are writing your articles to give people information. People will be come frustrated if they search a particular category for information only to find articles that are totally unrelated to that category.

4) In order to get a significant amount of visitors, make sure that your articles are unique, informative and are written by you. Try writing a well structured article with a proper introduction, body and conclusion. Pay close attention to your grammar, paragraph format and spelling. If you fail to heed these tips, most of your articles will not be approved.

5) Make sure you add a few of your keywords to your article. This helps the search engines to determine how relevant your content is in regards to the category in which your article appears. CAUTION: Do not just populate your article with too many keyword hoping that this will improve your search engine ranking. Don’t forget, you are writing for real people who will be reading your article. Placing too many keywords in an article will be annoying to readers and in some cases, your article may not make sense.

6) The majority of article directories do not allow any html codes in the body of the article. So do not try to sell your reader anything by placing a website url in the body of the article. You will be given a chance to sell whatever it is that you are selling in the Author’s Resource/Bio section.

7) The Author’s Resource/Bio section is placed at the end of each article. This is where you are given a chance to write a brief bio of yourself. This consists of a couple sentences telling the reader about yourself such as, your qualifications on the subject you are writing and telling them your name. You’ll also be able to add a link or two that will link back to your site. This link back to your site is the back link and this is how you will get traffic to your site as people reading your article may click on it if they find your article interesting and relevant. This is also what the search engines look for when counting the number of relevant links that are pointing to your site.

After your articles are approved and published online, you will find that the traffic to your website will increase over time. So in conclusion, all you need to do is follow the tips above and soon traffic to your site will increase and hopefully so will your sales.

The significance of article writing is that it helps to
generate hordes of web traffic without much effort. So the
choice is yours…the way you write your articles are
directly proportional to the number of people you’ll get to
your website. This article will show you how to generate
more traffic with article marketing.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

1. Format Article: Adopt a consistent format for writing your articles. Using MS Word, my format is to write the title on the first line. Next, I skip a line for the teaser that should be 2 to 3 sentences. Then. I skip another line and list all the key words. Finally, I skip another line for the body of the article. My margins are set at 1 inch and use Tahoma with an eleven font size. This way one page will hold approximately 350 words.
2. Use a Simple Checklist: When you check everything before submission, you do not have to take time to make corrections within the submission site. Check for the following:
• Key Word Richness – Your title and the first words of your article should be key word rich if possible. Sometimes, this is not possible, but keeping the key words as close to the beginning of the title and article
• Content Cohesiveness – Reread your article several times to make sure it makes sense. Our brains many times work faster than our fingers and we see what is in our brain and not necessarily what is on the paper.
• Use Google to Verify Uniqueness of Title: The title of your article should be searched using Google to ensure its uniqueness. Make sure you place quotation marks around your title.
• Spell Check the Article before Submission: Before you submit the article, use spell check.
3. Format Article for HTML Programming: If your article has any bullets or a list of numbers, include the HTML programming code as you write the article. Also, if you desire to bold or italicized specific words, again, use those codes as you construct the article.
4. Spell Check Article: Some sites have the ability to spell check. Even if you have already spell checked your article, do it again just to make sure. This is a great quality control opportunity that you should not pass up.
5. Check Any Links: If the article submission site allows the opportunity for additional links beyond your resource box, take the time to double check that each link works. Broken links or links not properly HTML coded will delay the submission of the article.
6. Submit Multiple Articles: When you submit multiple articles instead of submitting one article and then writing another one for later submission, this actually reduces your time such as logging in and opening up the page to submit article. Also, when you have numerous articles submitted within a shorter time frame such as 15 minutes, you will see your articles approved faster. Faster approval means more people will read your articles sooner rather than later.
7. Revisit Your Resource Boxes: Do your formatting of your resource box so that you do not have to make changes during the submission process. If you have the opportunity for 3 resource boxes, create a different message in each one based upon your current marketing efforts such as using the article to direct readers to what I call an opportunity page or what others call a squeeze page.

When you have done all the work on the front end, the submission being the rear end will proceed much smoother and with greater speed. Currently, by using these article writing strategies, I can submit 5 articles in less than 10 minutes. What are you waiting for? Get busy start writing and start submitting to get all that Internet traffic you desire.

Do you wonder how some individuals can submit so many
articles so quickly? These tips may help you become a pro if
Internet article marketing is part of your marketing plan.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

When you want to increase your page rank, there are a number of tasks to do, starting for Search Engine Optimization (SEO). A simple yet effective SEO plan will certainly drive a good amount of targeted traffic to your website.

Along with that, you need to add some search engine marketing strategies. You might consider to do some pay per click ads, email marketing campaigns, and press releases. But one of the most effective tactics you might like to put the best of your efforts in, is to make sure the content of your site is high quality, and it’s a part of a strong network of articles linking to your website. This is known as Link Building and Article Marketing, and results in effective search engine marketing and website traffic building.

Article Marketing is an effective way to promote your website, to boost the number of visitors and to increase your page rank when it’s properly done. Article Marketing is not simply about posting on Article Directories a written document or article providing some kind of valued information. This kind of article will not do much in driving targeted traffic to your website.

The effective way to do an Article Marketing campaign involves some skills in writing the content, and in building an article network. Articles are marketing tools, and as such, they have to be optimized to be relevant to the content of your website and your targeted audience. Each article has to be keyword-rich and must include back links to your website.

This way, when being replicated on many websites, each of them will translate into several high quality, one-way links back to your website.

Why Article Marketing is not always very effective?

There are a couple of problems we should face when doing Article Marketing. First, it is a hard and time consuming work to get all of our articles submitted and accepted into hundreds of articles directories. Another problem is the fact that our Articles, no matter how well they have been written and optimized, might not been picked by anyone out there in a long, long time. Sometimes it might take from 6 weeks to 4 months to get some luck.

And one more fact playing against our Article Marketing campaign is that not all of the articles that have been picked up and posted by somebody else in some other website will remain intact. Unfortunately, many websites owners whom look for articles to add rich content to their websites don’t respect the rules of the game and they delete our link to our website. Then we don’t get any link back to our site.

In addition, there are too many articles published all over the web that are keyword-rich and provide quality information. It translates into a high competition for us, as it gets harder and harder to have our articles picked up.

For these reasons, you should consider using an Article Marketing service which will make your Article Marketing campaign effective and you will see results fast. The one I have been using, and the only one I know which guarantees results, is My Article Network.

For more details, you can read at the bottom of this page my personal review on My Article Network service at “My Article Network Personal Review”. But in short, this service will submit your articles and literally force-feed thousands of relevant blogs and websites into their own Network, which also means your links pointing to your website will remain intact. (See My Article Network’s website TOS)

So you don’t have to worry about your articles are being picked up or not. Results are very quick, sometimes in a matter of days. And all the hard work and the long agonizing wait is reduced to a couple of clicks, as the whole system is automatized. It’s very easy to use and means a great shortcut and time saving tool.

Creating high quality one-way links back to your website is an unbeatable way to increase your page rank, and thus, to generate tons of free traffic from the search engines. And Article Marketing is the easiest way to flood the Web with back links to your website.

Article Marketing, when done efficiently, will have a tremendously positive effect on your website.

The effective way to do an Article Marketing campaign
involves some skills. Articles are marketing tools, and as
such, they have to be optimized to be relevant to the
content of your website and your targeted audience. Each
article has to be keyword-rich and must include back links
to your website.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

What I’m doing with this article is article marketing. Besides having this article in an article directory, the search engines can also pick the article up so people may also find this without even going to the article directories. As with social media, provide valuable content. Don’t write an obvious or blatant commercial for your business, product or service. Usually at the end of the article or in your biography, you’ll be able to have links to your blog or website and contact information according to the different directory practices. Article marketing is valuable because it builds your online presence as well, establishing you as an expert and helps builds links to your sites.

One of the biggest hurdles for Internet Marketers to over come is writer’s block. They worry about what to write. Remember, the articles do not have to always be about the product or service industry that you are trying to market. Write about topics you are already interested in and are knowledgeable in. Look at an article online, in newspapers, or magazines and retell it. Don’t copy but retell the article as if to a friend.

Joe Vitale in his book Hypnotic Writing, recommends turning down the screen light so you cannot read what you’re writing. Just type and keep going until you’ve told all there is to tell as if to a friend. THEN go back and correct the mistakes. I was surprised at how much faster I wrote and how little mistakes there were. Of course there were typos, spelling mistakes and grammatical mistakes, but they were easily corrected. Getting started was always the hard part.

I recommend writing around five hundred words, but they can be as little as four hundred words. Article with more than five hundred words are more likely to be accepted by article directories with higher standards. I don’t recommend writing more than eight hundred word articles. There’s nothing wrong with it, but people’s attention spans on the Internet is short. You don’t want to bore them. If you have an article that is eight hundred words, think about splitting it into two articles.

Don’t forget about formatting. Keep the paragraphs short for easy reading. Would you be inclined to read this article if it were one whole paragraph? Again, remember people have short attention spans and especially on the Internet.

Short lists with descriptions are easily read. “How To” articles are very popular and helpful for readers. Always provide valuable content and information. Mike Koenig recommends in video marketing topics such as “What are the top ten questions you’ve been asked about your business?” and “What are the top ten questions people should ask about your business?” These could be valuable topics if done right. Remember you want to give content, not make an advertisement. The more valuable the content you give, the more respected you will become, and people will seek you out.

Finally, do not give up too soon. If your article is rejected, learn from the recommendations the editors give you. They are there to help you and want you to succeed. A rejected article can become your best article if you don’t give up. Go back and make it better. Remember this is not school. Learn from your mistakes. You’re not going to get a bad grade, you’re getting help. Successful article marketing doesn’t happen overnight. Keep on writing and be consistent. You’re articles will stay out there working for you every day. The more quality articles you have the greater the impact you’ll have for your business.

Article marketing is valuable because it builds your online
presence as well as establishes you as an expert. It also
helps builds links to your websites. Successful article
marketing doesn’t happen overnight. Keep on writing and be
consistent. You’re articles will stay out there working for
you every day. The more quality articles you have the
greater the impact you’ll have for your business. As with
social media, provide valuable content. Don’t write an
obvious or blatant commercial for your business, product or
service. Usually at the end of the article or in your
biography, you’ll be able to have links to your blog or
website and contact information according to the different
directory practices.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

There are several quality training programs that are specifically geared towards the Article marketing newbie. These are the programs a retiree needs to research if they want to pursue earning some extra retirement income in this manner. An example of one of the better ones is One Week Marketing and another similar program is 4-Day Marketing Blueprint. They are both geared to teach a mainly free strain of Internet marketing called Article Marketing.

Article Marketing is where articles are written about a product you wish to earn a commission for by sending buyers to the vendor’s website and the vendor making the sale. These articles are submitted online. The point is that if done correctly, search engines will find them and list them in their search results listings. People click on one or more of your articles, then click to the vendor and buy the product. You have then earned a commission contributing to your extra retirement income pocketbook.

Here is an honest list of computer skills you must know how to use:

• You must know how to turn on a computer and access the Internet.
• You must know how to do a Google search.
• You must be able to write good paragraphs. (100-150 words)
• You must write well constructed five paragraph essays. (400 words)
• You must use correct capitalization, grammar and proper word usage.
• You must know how to cut, paste and Save As.
• You must create a separate folder in your My Documents folder for this business saving everything there.
• You must set up a free email account on G-mail or Yahoo just for this business.
• You must then use that account to dream up one user name and one password that is only used for this business and use it for anything you sign up for as part of your training.

Here is what you should learn to make life easier:

• You should learn how to save an image from a website to your My Documents folder.
• You should learn to insert images from My Documents to wherever you are working.
• You should learn how to have several websites open at the same time, using the tabs function and go back and forth between them.
• You should learn to down load files from the Internet, usually an Adobe file, to your My Documents file.
• You should learn how to bookmark websites so you can find them quickly in the futures.

What you will do as part of your training:

• You will try to become an Ezine expert author.
• You will discover a fun application called Squidoo!
• You will become a Blogger.
• You will be able to turn a word or phrase into a link code.
• You will understand the importance of key words.
• You will find out what kind of bank Clickbank is.
• You will discover how to best find a product to promote.

This gives you an honest look at the skills that you either must know or be willing to learn in order to make the best use of Article marketing training courses designed for newbies such as One Week Marketing or the 4-Day Marketing Blueprint. None of this is hard, you learn by doing. There are plenty of stories of people who never once cut and pasted with their computer and are now earning affiliate incomes and helping others learn how to do it, too. If the above list does not scare you, then earning extra retirement income with one of these training courses is definitely worth investigating.

This is an honest evaluation of what computer skills are
needed to make money online. No icing on the cake, as Joe
Friday used to say, “just the facts!”

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

Article marketing for newbies isn’t as hard as many people think. Just like anything new, you need to know some of the important strategies that will make you successful. Using articles to promote a website or products is a great way to make some extra money. Here are three of the most important strategies for article marketing for newbies. These strategies are proper keyword research, high quality content, and a persuasive resource box. If you can combine these three strategies into your articles, then you will have a better chance at getting people to click through to your website or to the products you are promoting.

The first article marketing for newbies strategy is proper keyword research. For any marketer to be successful online keyword research is extremely important. If you are going to write to promote your website or products then you need to find keywords that people are looking for that have a high search volume and low competition.

Finding keywords like these takes time but is crucial for the success of your marketing campaign. You should look for long tail keywords (EX: German Shepherd crate training). Finding long tail keywords like these are going to give you lower competition words than just a single or two word phrase.

How I find long tailed keywords? You can use either the Google or Yahoo search engines to perform these searches. Simply type in your phrase into a search engine bar with quotation marks around your phrase. Once you hit enter this will bring up all of the competing web pages with this particular phrase. The number of results will tell you what type of competition this keyword phrase has. A good rule of thumb is if there are less than 20,000 competing results then this keyword has low competition.

The second strategy article marketing for newbies should know its content. The content of your writing is important. This is what you are going to use to help drive traffic to your website or product. People reading your works are going to want great content. They are looking for answers to questions they have or just looking for information in general.

So what is high-quality content. High-quality content is giving your reader exactly what he or she needs. The content should directly relate to the title of your writing and address specific problems or concerns. When writing high-quality content you want to make a connection with the reader so they know that you have gone through the same experiences they have. This creates trust! A high-quality article is going to be between 450 to 750 words in length. You should also make sure your piece is broken into several paragraphs which will help the reader scan for specific information.

The final strategy in article marketing for newbies is the resource box. The resource box is where you are going to be able to sell your website or product to the reader. Your goal as a writer is to get the reader to click through to your website or product. The research box should have at least two links that take them to your website or product. One link should be anchored text and the other should be the actual physical website address.

Your resource box needs to cause an emotional reaction or connection with the reader. This type of connection will draw on the reader’s emotions and will more likely cause them to click on one of the links.

Article marketing for newbies isn’t as hard as many people think. Using these three simple strategies is going to help you with your marketing campaigns. You will enjoy more successful and profitable campaigns by simply applying these few strategies.

Did you know that you can make extra money by simple writing
articles on the Internet? Yes, it is true! Thousands of
people each day are earning extra money by simply writing
articles that promote different types of products and
services? If you are new to article marketing or want to
learn more about how you can make extra money writing
articles, you need to read the following article. You will
learn exactly how to write articles that can make you extra
money.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

Website promotion is a continue process and is held by different strategies. Many techniques such as content development, search engine optimization (also known as SEO), search engine submission and website directories submission are used to increase the traffic to a site. You must have in mind that you are in a permanent competition with other websites from all over the world to get place in the high site of the search engines and its directories.

However, when you are struggling to build back links to your website, you must be careful. You’ve probably heard about the so called “link farms”. These are huge lists of links that may or may not be separated into categories (sometimes there are more than 50 on a single page). In the early days of the web, when search engines weren’t very good at finding these kind of things, link farms were useful, but now the search engines look at them suspiciously. All major search engines now are looking at the relevance of your back links, and it is not about being banned for a bad back link, but it will be discounted, and you waste your time.

One of the most important methods for website promotion is to enlist your website in famous search engines and high page rank website directories and article directories. This will directly help you increasing your popularity and link building of your website, but apart from these there are many other reasonable methods that help in receiving back the correct and the desired results. And the most dynamic strategy of website promotion of Internet marketing is article marketing.

Article marketing allows you to use a huge variety of keywords related to your website’s theme, thing that you can not do in your website, gives you the possibility to get in a multitude of article directories and gain a lot of back links to your website, also your article can be published on several websites by webmasters looking for fresh content, and that brings you more back links and more exposure to your website. Don’t forget about the article syndication, which means more back links and more exposure.

All you have to do is to add a link pointing to your website in the resource box of your article, and to submit it to every high page rank article directory. You can also set up a blog for free in Blogger or in WordPress and posting there articles related to your website. There are also social networking sites like Squidoo or HubPages which are very well seen by the search engines and can bring a lot of exposure and back links to your website. Posting in these sites is very similar with submitting articles to article directories.

Corroborate all these with bookmarking all your published articles to the social bookmarking sites and you will get tons of solid back links to your website, which means popularity and high rank page, and you will get also tons of free targeted visitors to your website. Free because you don’t have to pay for them, and targeted because only people interested in your topic will read your articles, and if they find them interested, they will follow you to your website.

But you must not forget that a good article is based on a topic related to your website’s theme, on a proper keyword and on a good headline, in order to be helpful for your website promotion. Unfortunately, many web masters try writing and distributing articles only a few times, and quickly give up when they see that one article is rejected by an article directory. You should not give up. On the contrary, this should be a sign that you must work harder and you must perfection yourself. Tenacity and constancy are the keys of the online success. If you want to find out more about how to increase your page rank using article marketing, visit my site.

Why are you online? You are setting up a website and you are
launching it on the WWW, and then you expect visitors to
come and see what’s all about in your website.
Unfortunately, nobody comes to your website accidentally,
maybe one or two web surfers, but this will not solve your
problem. If you are at the end of the search engines list
with your website’s theme, you can wait long years and
nothing will change. You need to promote your website in
order to increase your page rank and to get organic traffic
from the search engines.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

This article is for Affiliate Program Managers: Interested in increasing the amount of revenue that each of your affiliates creates for your business? Read on to learn about how to use your existing articles to grow your affiliate program strength.

From an affiliate perspective, there are only a few ‘deal breaker’ type things that I insist any affiliate program that I join must provide me:

One strategy that many newbie affiliate program designers fail to offer is a package of articles that can be reprinted on my website along with my unique affiliate link. Of the tens of thousands of dollars I’ll do this year as an affiliate, you would be shocked at how much of the revenue comes directly from reprinting articles of the affiliate programs I am involved in. This strategy works for me and it can work for you!

Here’s what to do:

Here’s what NOT to do:

Why this type of article marketing is important for affiliate program managers and affiliates:

Articles are like “sales agents” in that they keep selling for you, day after day, year after year. They also help expand your reach as each article gets indexed by the major search engines. Lastly, they give you another reason to send an email to your list members about the articles available.

This is a credibility builder for the affiliate program manager and it’s a “Give” before the “Take” which begins the reciprocation cycle in a positive direction.

Note For Affiliates Who Use Articles To Promote Their Affiliate Programs:

To save you the trouble of sending me an email to ask why EzineArticles.com doesn’t accept articles that promote affiliate programs, there are three reasons:

1) Because we don’t accept articles that are available on a non-exclusive basis (meaning we only want to see original or exclusive licensed content) and…

2) Because affiliate marketers are not our ideal author profile type and…

3) Because most ezine publishers don’t want to reprint articles that pitch an affiliate link. One of the primary purposes of our site is to be a resource for ezine publishers to find supplemental content for their next email newsletter.

With that said, there are plenty of competitor article sites that will allow you to submit your affiliate-link-laced articles, not to mention listing them on your own website.

Bottom line: If you offer an affiliate program to promote your products and services, consider immediately offering a package of articles that your affiliates can add to their website or send to their email newsletter lists to further promote your business.

Technorati Tags: article marketing research, article on marketing, business article marketing, internet marketing articles, online article marketing

To use this web site marketing strategy, you need a website and a free membership with an article submission website. There are quite a few to choose from, but I find that EzineArticles is one of the best. By using this web site marketing strategy, and submitting the articles to EzineArticles.com, there is a good chance they will show up on the first page of Google search results fairly quickly. Plus its free.

1. The first part of this web site marketing strategy is to determine what your website is for. Figure out the main purpose of your website. It could be mainly informational, used to sell a product or service, or both. In either case, you need to know what the website offers. If its information, determine the type of information and the specific topic. If its a product, determine the type of product and what it is used for. This is the first step in any web site marketing strategy.

2. The next step is to decide who will want to visit the website. What kind of person might be trying to find the things on the website, and who will find it useful? This is your target audience, which is also important in any web site marketing strategy. Once you know exactly who the target is, you need to start thinking like them.

3. Think of some problems they might have, that you have the answers to. You can be creative here. It could be a problem that the website solves directly, or a question about something related to the websites contents. As long as its a problem or question asked by someone who would also be interested in the website, it will work. Your articles will provide the solutions to your target audience’s problems. After you think of a few, you can begin the next step of this web site marketing strategy.

4. Now you have to find good keyword phrases. These are the words people type into search engines, like Google, when they are looking for something. This is the most tactical part of the web site marketing strategy because it involves your target audiences behavior and your competition.

First, brainstorm keyword phrases that people would use to find your article, which contains a solution to their problem. In other words, what words would they use to search for the solution to their problem? The best keyword phrases are the ones with the least competition, and the most searches. To find out how many other websites are using a keyword phrase, the competition, type the phrase into Google. Make sure the phrase is in “quotations”, click search, and you’ll see the competition in the upper right above the search results.

To find out how many people search with a keyword phrase, use Google’s keyword tool. Just type the phrase into the tool, click “get keyword ideas”, and it tells you how many people use the phrase each month. When you determine your best keyword, your ready to continue the web site marketing strategy.

5. The next step in this web site marketing strategy is to write an article. The article will provide the solution to your target audience’s problem. It should be about 200-500 words or so, and it has to contain your keyword phrase so search engines show it in search results. There is debate about how many times a keyword phrase should appear in an article. A density of about 1.5%-3% works well for me. For the density, divide the number of times your phrase appears in the article by the number of words in the article. Finish the article and move to the next step of the web site marketing strategy.

6. This part of the web site marketing strategy is simply to add a link back to your website. with most article submission sites, there is a place to do this at the bottom of the article. Use a text link with words describing the page you’re directing visitors too, or with your URL to promote your domain name. Finish this and continue with the web site marketing strategy.

7. The final step to complete this web site marketing strategy is the easiest step yet. Submit your article and repeat the process. More articles equals more targeted traffic to your website.

Looking for a free web site marketing strategy? Get more
targeted traffic to your web site using these 7 steps.

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